Okay, I know what you’re thinking. Girl, please. Do NOT come at me with millennial vibes, I’ve watched enough Oprah to understand generational trauma.
But hear me out – I think This Morning’s outfits aregoals. Every morning I’ll be getting ready for work, aimlessly scrolling through Twitter whilst my coffee brews, when all of a sudden I’ll lock my screen and screenshot Holly’s dress or jot down notes on where Rosie got her shirt from. The trend obsession started one of those Sundays where you’re hungover and home sick from work, and you open the app you know you’ll regret just to scroll mindlessly.
As soon as I saw Holly bounding onto screen wearing a midi wrap dress that looked expensive but not *too* expensive, I knew I was hooked. I spent the remainder of my sick day deep-diving into blogs trying to find where she’d gotten her perfect outfit. Flash forward to today and I’ve set notifications on my phone to go off whenever Holly, Rosie or Riccardo wear something that catches my eye.
I genuinely think whoever is styling these women/contestants/geniuses is onto something. They’ve managed to find a balance between elevated and normal that I strive for with my own content every single day. They’re wearing things that look expensive, but not things that look like they only exist to be photographed on Instagram.
They wear clothes that photograph well (*I’ve studied this*) but you would never accuse them of wearing an “Instagram outfit” in real life. Another thing I love about their styling is how they’re wearing trendy pieces without being slave to trends. Maybe they’ll wear wide-leg trousers because they’re trendy this season, but they won’t pair it with a micro bag or a green lipstick just because some teen told them to on TikTok.
There’s a clear understanding of what’s trendy right now and what will always be trendy that I’m here for. I’ve even gone as far as saving a note on my phone with pictures of all of their outfits that I love. I realized I was taking so many notes that it would be easier to put them in a document for future reference.
When I wear something that I can clearly tell is inspired by an outfit I saw on This Morning, my engagement increases tenfold compared to my normal ‘try-on haul’ type posts. People can tell when you’re wearing something trendy and crazy versus something that’s elevated but still accessible. My favorite presenter to get inspo from is Josie Gibson.
She wears colors and prints like a boss instead of it looking like a Halloween costume from the older lady section of Spirit. She’s also super unapologetic about showing off her figure, which is cute. Last month she wore this amazing blue jumpsuit that I immediately had to Google where she got it from.
Low and behold, the original was some knock-off from Karen Millen that cost ~$300. Oof. But because the high-street Gods are smiling down upon me, I was able to find the exact same jumpsuit at New Look for… £40.
Yes, you read that correctly. I wore that bad boy to a friend’s rooftop BBQ this past weekend and received more compliments than I have in months. Someone even asked me where I got it from and I died a little inside knowing they’d have no luck finding it anywhere else.
High streets do you so well when it comes to fast-fashion dropping things that the celebs/TV hosts wear. One thing I will say about their outfits is that they really know their audience. None of these outfits would look *quite* right on a runway or an editorial shoot.
They know their viewers are going to work, picking their kids up from school, grocery shopping and trying to fit this ‘living your best life’ bullshit in between. I love When trying to style content that can actually work for “real-world activities”, because quite frankly that’s what my followers care about. They don’t need me to do more hauls of things they’ll wear once for a photo op and discard.
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Dermot is also such a good influence if you have a boyfriend or husband who could seriously step up their game. He always wears these adorable sweaters and stylish pants that are somehow ‘smart casual’ but not trying too hard. Flattering trousers, a good knit and the occasional blazer but never in a way that looks stuffy.
I bought my ex-boyfriend one sweater that was basically an exact duplicate of one Dermot wore and he got more compliments on that sweater than he’s ever gotten in his entire life. Oh my gosh and the earrings!!! Hollyanne wears the CUTEST pearl drop earrings and they always look so expensive but are probs from Next.
I bought a pair from Accessorize that are nearly identical to a pair Hollyanne wears in one of her portraits, but hers were probably expensive Asshoes diamonds and cost quadruple what mine did. But my earrings were £15 and I wear them all the damn time. My favorite thing is how quick the high street is to pick up whatever random thing these guys are wearing.
Literally as soon as someone wears something I’ll get an email from either Zara or H&M the following week with some sus dimensionally identical piece of clothing. They’re not even trying to hide it anymore. I’ve seen “As seen on This Morning” used in email subject lines before.
If brands know we’re paying attention, why hide it? Something I really love about Alison Hammond’s style especially when she’s hosting is how they embrace her figure. She gets so many beautiful flowing dresses and bold prints that make her look and feel amazing, all while photographing incredibly.
This type of body positive clothing is something we really need more of in the influencer/fashion world. Go big or go home, am I right? Their styling also really makes me think about sustainability.
Rather than trying to push new trends each week they’re showing viewers how to dress with key pieces and inject current trends. A cute midi dress, a well-fitted blazer, a statement belt or necklace – things that you can actually wear more than once rather than buying for a post then being donated to the back of your closet. I have found myself shopping so much differently since discovering my new obsession.
Rather than searching for what’s trendy that week thanks to TikTok, I ask myself ‘would I wear this to film content? Could I wear this to take my friends out to dinner? Will this photograph well but also keep me comfortable for a 12 hour day?’ If I can answer yes to all of those questions, then it’s probably something I should buy.
Call it ‘The Morning Test.’ My biggest win was searching for a dupe for this white broderie angle dress that Rochelle wore last summer. It was some extra£££ brand that I’ll never forget because it cost damn near $500 but I found the same exact dress at Warehouse for £30 in the sale. I’ve worn that dress to three different events and people thought I was wearing something expensive every time.
Life hacks like that are what I’m actually looking for when I shop. I get that it’s weird for a 24-year-old who’s supposed to be ‘on-top of all of the young people fashion trends’ getting style inspo from the mornings. But honestly y’all.
These girls/contestants know what they’re doing. They know their audience wants to look good without it feeling like a production. They know you’re going to work, you’re going to pick your kids up from school, you’re going to do errands and you still want to look cute.
The hacks don’t stop at just clothing though. As someone who films Youtube videos, I’m noticing how their outfits always look incredible on camera. Their proportions are always spot on, their prints aren’t too crazy or bright and everything just screams expensive.
As influencers we can learn a lot from how these ladies dress on the regular – even if it may not be for an “Instagram-ready” photo. My followers have even started asking me where I’m getting inspiration from for posts where I’m wearing stuff they can actually wear versus what I’m wearing that’s ‘trendy & cute.’ And you better believe I let them know whenever I see something adorable on TM.
